In the vibrant market of Southeast Asia, the rapid economic development is driving profound changes in the consumption structure, and the trend of consumption stratification is becoming increasingly prominent. Groups with different income levels and consumption concepts have diversified and differentiated demands for door and window products

High-end consumer market

In the high-end consumer market in Southeast Asia, it is mainly concentrated in economically developed cities such as Singapore, Kuala Lumpur, Malaysia, and Jakarta, Indonesia. This group has a high pursuit of quality of life and is willing to pay a premium for high-quality and personalized door and window products.

They not only pay attention to the basic functions of doors and windows, but also pay more attention to the design sense, intelligence level and identity symbol of the product. For this market, door and window companies can launch high-end customized series of products.

In terms of materials, high-quality broken bridge aluminum, copper alloy, etc. are selected, matched with imported natural wood or high-end glass, such as wired glass and smart dimming glass, to highlight the luxurious texture;

In terms of design, we cooperate with internationally renowned designers to integrate modern minimalist, new Chinese style and other trendy styles to meet the pursuit of aesthetics by high-end consumers;

In terms of functions, we integrate advanced technologies such as smart locks, electric opening and closing, and environmental sensing adjustment to achieve intelligent control of doors and windows, bringing users a convenient and comfortable living experience.

At the same time, we create an exclusive high-end brand image, and enhance the brand's popularity and reputation among high-end consumer groups in Southeast Asia by holding high-end tasting meetings and participating in international design exhibitions. ​

Mid-end consumer market

The mid-range consumer market is the main force in the Southeast Asian door and window market, covering urban middle-income families and some commercial building projects.

This group pays attention to the cost-effectiveness of products. On the basis of meeting basic functional needs, they also have certain requirements for the appearance and quality of products.

Door and window companies can launch a product series that combines practicality and fashion.

In terms of materials, ordinary aluminum alloy profiles with high cost performance are used, matched with hollow glass to ensure the heat insulation, sound insulation and wind resistance of doors and windows;

In terms of design, we closely follow the local fashion trends in Southeast Asia and launch simple, elegant and colorful styles to meet the matching needs of different decoration styles;

In terms of functions, humanized designs are added, such as easily removable screens and convenient child safety locks.

In addition, by optimizing the production process and integrating the supply chain, the production cost is reduced, and it is launched to the market at a more competitive price, while providing good after-sales service to improve consumer satisfaction and loyalty. ​

Low-end consumer market

In the low-end consumer market in Southeast Asia, which is mainly distributed in economically underdeveloped areas and rural markets, price is the primary consideration for this group when purchasing doors and windows.

Although they are sensitive to product prices, they also hope that doors and windows have basic durability and practicality. For this market, door and window companies can launch economical product series.

Use low-cost PVC plastic profiles or ordinary steel materials to simplify the design and reduce unnecessary decoration and functions while ensuring the basic structural strength and use functions of doors and windows.

At the same time, through large-scale production and centralized procurement of raw materials, product costs can be further reduced to occupy the market at an affordable price.

In addition, it can also cooperate with local builders and decoration companies to expand sales in the form of bulk orders and increase market share. ​

In addition to launching corresponding product series for different consumer levels, door and window companies should also focus on the synergy of the product matrix. By establishing price gradients and functional complementary relationships between products, consumers can be guided to upgrade their consumption.

For example, consumers who purchase mid-range products can be provided with the option of upgrading high-end smart accessories, or consumers who purchase low-end products can be recommended mid-range product packages with higher cost performance.

At the same time, strengthen market research, keep abreast of changes in consumption stratification trends in Southeast Asia, dynamically adjust the product matrix according to market demand, and ensure that the company's products always meet market demand.